James is a results-driven, sales professional and business leader with extensive experience in the automotive sector. He formally developed & managed a sales team for the second largest automotive PLC in the UK with an annual account of over £50M.

His in-depth knowledge of the sales process and the importance of honesty and integrity whilst developing ongoing relationships makes him an asset to the Tracware team.

He attributes his success to his ability for strategic thinking & constant personal learning and development.

When he is not working, he spends time with his young daughter and partner traveling abroad and enjoying life experiences as a family.

He is a fitness enthusiast, enjoys running and training in the gym.

He is a musician at heart, playing guitar from a young age.